Started with one very crowded bathroom shelf
Inat started with a simple, familiar problem: dry hair, a flaky scalp, and a shelf crowded with a shampoo, a conditioner, and a dandruff treatment that only ever half worked — each in its own plastic bottle.
We wanted one bar to replace that whole shelf. Something concentrated enough to actually work, gentle enough for a scalp that reacts to everything, and formulated at the right pH instead of just perfumed to smell clean.
Formulated in small batches in Lahore. Tested on real hair before a single bar was boxed.